Explore our research reports, methodology guides, and industry insights.
In-depth research publications examining Indonesian consumer behavior
A DEKA study on how Indonesians earn, spend, save, invest, and manage money after the COVID-19 period.
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Findings on how the New Normal era changed Indonesian habits and behavior around home improvement.
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A focused look at the Sandwich Generation and the pressures, habits, and priorities shaping this group.
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Insights into how the New Normal changed the way Indonesians experience food and eating out.
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A global perspective on how citizens viewed 2022, including happiness and hope indicators with Indonesian context.
View ReportEducational content covering research best practices
A practical guide to understanding customer satisfaction, why it matters, and how to measure and improve it.
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An introductory guide explaining what market research is, how to do it, and how it differs from broader marketing research.
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A guide to what mystery shopping is, what it evaluates, and how it helps diagnose service and customer-experience issues.
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A step-by-step guide to designing better questionnaires for research, with practical tips to improve quality and completion.
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A practical FGD guide covering advantages, limitations, discussion formats, and the steps to run one effectively.
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A practical framework for structuring qualitative discussion guides for interviews and focus groups.
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A guide to planning and running in-depth interviews to generate richer qualitative insight.
Read GuideIndustry insights and market research fundamentals
Customer satisfaction and mystery shopping can be combined to close the gap between operational reality and customer perception.
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Market research is most valuable when launching, fixing, testing, or expanding a business decision that carries real risk.
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A preliminary workshop focused on drivers of repurchase intention and customer lifetime value measurement.
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An overview of market research services in Indonesia, organized by business objective from targeting to retention.
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A practical introduction to what market research companies do and how businesses can choose the right one in Indonesia.
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A step-by-step explanation of the market research process, from defining the problem to drawing conclusions from the data.
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Most research projects take several weeks, with timing shaped by method, sample size, and how much preparation is required.
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Deka Insight hosted the WIN Global Conference in Bali, bringing together insights leaders to discuss empathy, innovation, and AI.
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