Delivering Insights Since 1995
Indonesia's leading independent market research agency with deep cultural understanding and international expertise.
Who We Are
DEKA is a market research firm established in Indonesia in 1995, specializing in qualitative and quantitative research methods to provide strategic marketing insights.
Our expertise spans a broad range of research disciplines — from qualitative ethnographies to large-scale quantitative studies — all designed to generate actionable insight for better business decisions.
Our team guides clients in strategic marketing plan development, organizational transformation, and provides data-driven recommendations for customer acquisition, brand strategy, and pricing optimization.
Leadership Team
Meet the experts driving our research excellence
Irma Malibari
President Director
Ahmadi
Business Director
Iman Nurendro
Strategic Insight Director (Quantitative)
Monica Cravenetya
Strategic Insight Director (Qualitative)
Dina Dwi Astuti
Insight Manager
Dhanissa Zoditama
Associate Insight ManagerAccreditations & Memberships
ISO 20252:2019
Market, opinion and social research – Vocabulary and service requirements
ESOMAR Member
Member of the global voice of the data, research and insights community
PERPI Member
Member of Indonesian Market Research Association
Ready to Work With Us?
Let's discuss how DEKA can help you understand your market and make better business decisions.