Explore our research reports, methodology guides, and industry insights.
In-depth research publications examining Indonesian consumer behavior
A DEKA study on how Indonesians earn, spend, save, invest, and manage money after the COVID-19 period.
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Findings on how the New Normal era changed Indonesian habits and behavior around home improvement.
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A focused look at the Sandwich Generation and the pressures, habits, and priorities shaping this group.
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Insights into how the New Normal changed the way Indonesians experience food and eating out.
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A global perspective on how citizens viewed 2022, including happiness and hope indicators with Indonesian context.
View ReportEducational content covering research best practices
A practical guide to understanding customer satisfaction, why it matters, and how to measure and improve it.
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An introductory guide explaining what market research is, how to do it, and how it differs from broader marketing research.
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A guide to what mystery shopping is, what it evaluates, and how it helps diagnose service and customer-experience issues.
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Riset pasar membantu bisnis memahami konsumen, kompetitor, dan kondisi pasar. Metodenya bisa kualitatif, kuantitatif, atau gabungan keduanya.
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FGD adalah diskusi kelompok terarah untuk menggali alasan dan reaksi konsumen. Hasilnya bergantung pada rekrutmen, moderator, dan analisis yang tepat.
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A step-by-step guide to designing better questionnaires for research, with practical tips to improve quality and completion.
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A practical FGD guide covering advantages, limitations, discussion formats, and the steps to run one effectively.
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Rumus Slovin membantu menghitung ukuran sampel ketika jumlah populasi diketahui. Pilihan margin of error menentukan jumlah responden yang dibutuhkan.
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A practical framework for structuring qualitative discussion guides for interviews and focus groups.
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Penelitian kualitatif menggali alasan dan pengalaman melalui FGD, IDI, etnografi, observasi, atau studi kasus. Metode ini cocok untuk pertanyaan yang membutuhkan jawaban mendalam.
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A guide to planning and running in-depth interviews to generate richer qualitative insight.
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Penelitian kuantitatif mengubah jawaban responden menjadi angka yang dapat dianalisis. Kualitas hasilnya bergantung pada sampel, kuesioner, dan metode statistik.
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Kuesioner yang baik memakai pertanyaan yang jelas, netral, dan terarah. Uji coba membantu menemukan masalah sebelum survei disebarkan.
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Mystery shopping mengukur layanan melalui kunjungan yang dilakukan oleh penilai terlatih. Metode ini dapat memeriksa SOP, interaksi staf, kondisi outlet, dan kecepatan respons.
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IDI adalah wawancara mendalam satu lawan satu. Format semi-terstruktur memberi pewawancara ruang untuk menggali pengalaman pribadi dan topik sensitif.
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Survei kepuasan pelanggan dapat memakai CSAT, NPS, atau CES. Waktu pengiriman, susunan pertanyaan, dan tindak lanjut memengaruhi manfaat hasilnya.
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Contoh pertanyaan FGD untuk pembukaan, uji konsep, persepsi merek, kepuasan pelanggan, dan penutup. Pertanyaannya dapat disesuaikan dengan tujuan riset.
Read GuideIndustry insights and market research fundamentals
Indonesia offers foreign brands a large market, but entering without local data is risky. This guide explains what to research before entry, where brands often go wrong, and when a local research partner may be more useful than a global network.
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Biaya riset pasar bergantung pada lima faktor utama, mulai dari metode penelitian sampai jadwal proyek.
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Patient experience mencatat pengalaman pasien di sepanjang layanan rumah sakit, termasuk komunikasi, kenyamanan, kejelasan informasi, dan empati staf. Konsep ini berbeda dari kepuasan pasien. Rumah sakit dapat mengukurnya lewat survei, wawancara, dan observasi, lalu memakai hasilnya untuk memperbaiki layanan.
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Panduan praktis memilih penyedia jasa riset pasar yang tepat, mulai dari kriteria evaluasi, pertanyaan yang perlu diajukan ke calon vendor, hingga tanda-tanda red flag yang perlu diwaspadai.
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NPS (Net Promoter Score) adalah metrik loyalitas pelanggan yang dihitung dari selisih persentase Promoter dan Detractor pada skala 0-10. Pembahasan mencakup contoh perhitungan, kelebihan dan keterbatasan NPS, serta cara meningkatkannya dalam praktik customer experience.
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Customer satisfaction and mystery shopping can be combined to close the gap between operational reality and customer perception.
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Market research is most valuable when launching, fixing, testing, or expanding a business decision that carries real risk.
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A preliminary workshop focused on drivers of repurchase intention and customer lifetime value measurement.
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An overview of market research services in Indonesia, organized by business objective from targeting to retention.
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A practical introduction to what market research companies do and how businesses can choose the right one in Indonesia.
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A step-by-step explanation of the market research process, from defining the problem to drawing conclusions from the data.
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Most research projects take several weeks, with timing shaped by method, sample size, and how much preparation is required.
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Deka Insight hosted the WIN Global Conference in Bali, bringing together insights leaders to discuss empathy, innovation, and AI.
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