About Deka Insight
  • Our multidisciplinary passionate talents can help solve your business challenge with a clear actionable plan based on strategic insights.

  • We are the first Marketing Research company in indonesia which was accredited with ISO 20252:2012 for market opinion and social research.

  • Strong field force set up with experienced supervision and tight quality control through sampling system and coordination.

  • In-depth knowledge and understanding of the indonesia market, cultural psyche, and cosumers since 1995 gives us an excellent knowledge based.

What We Do

Deka has several expertise in market research industry by performing various types of research through qualitative and quantitative methods to generate valuable and actionable insight, guiding clients in the process of strategic marketing plan review, learning and development, as well as customer-oriented organization transformation.

Deka also provide data-driven strategy and recommendations, considering key purchase drivers for customer acquisition, brand revitalization, product/service, innovation, price optimization and marketing communication strategies.

Key Strengths

Experienced Team
Strong Field Force
Latest Technology
National Coverage


ISO 20252
Member of ESOMAR
Member of PERPI
Member of WIN

We are the first agency in Indonesia to achieve ISO 20252 for market, opinion and social research. We are an active member of both local and international associations. Our founder, Ibu Irma Malibari was invited by LISH (Laboratory for Innovation Science at Harvard) as a speaker to share an insightful social innovation case study in 2018. We are also internationally recognized, as proven by being honoured to present in the ESOMAR Asia Pacific Conference for three consecutive years (2014, 2015 and 2016). We won the ESOMAR APAC Best Paper Award, with our study of individualism in Indonesia, titled The Emergence of I in Indonesia.

Our Team

We are a team of experienced, passionate people focusing on research and marketing strategy. Rooted in Indonesian social cultural context, we have acquired the best and most complete understanding on everything about Indonesia. Even with the different backgrounds, our people leads the team with only one purpose in mind, and that is to support our clients throughout their business cycle; from ideas around business opportunities up to their business success.