Financial Behavior
Masyarakat Indonesia dan Uangnya 2023 Report
A DEKA study on how Indonesians earn, spend, save, invest, and manage money after the COVID-19 period.
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Home Improvement
The Home Improvement Behavior Report
Findings on how the New Normal era changed Indonesian habits and behavior around home improvement.
About This Report
This report examines how the New Normal period changed the way Indonesians approach home improvement.
It focuses on shifts in everyday routines, home priorities, and the practical choices people make as living spaces take on new functions such as work, study, and recreation.
The study is useful for brands and service providers that want to understand how home-related needs evolved, which categories gained relevance, and where new opportunities emerged during this behavioral shift.
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Insights into how the New Normal changed the way Indonesians experience food and eating out.
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