Masyarakat Indonesia dan Uangnya 2023 Report

DEKA conducted research to explore Indonesians' relationship with money after the COVID-19 pandemic. The study looks at how people perceive money, how they earn and spend it, and how they behave across financial products such as savings, investments, insurance, and loans. It also examines how the pandemic changed daily financial priorities and longer-term planning. For brands and financial institutions, the report offers a practical view of financial habits, anxieties, and emerging preferences in the Indonesian market. The findings help explain how consumer expectations evolved and what kinds of financial propositions may resonate more strongly in the current environment.