Predictive Analytics Model will help you improve your marketing cost efficiency by focusing and allocating more resources on a more profitable group of customers rather than on less profitable ones. This can help, for example, to predict customers or buyers or partners propensity to churn, grow, purchase or repurchase for a higher CLV (Customers Lifetime Value), etc.
This workshop objective is to derive and explore possible determinants for customers intention to repurchase and determine the measurement of CLV (Customer Lifetime Value)
Agenda: Dig up and derive variables or possible determinants for customer intention to repurchase
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