Focus Group Discussion : How to Run a Focus Group Discussion ?

What is a Focus Group in Research? Focus Group Discussion is a qualitative method where a moderator leads a small group discussion to gather opinions, reactions, and experiences around a topic. It is often used when businesses need richer and more dynamic feedback than a questionnaire can provide. Advantages and Limitations The guide explains why FGD is powerful for generating discussion and unexpected insight, while also warning about its limits, such as the need for an experienced moderator, possible bias among participants, and the unsuitability of the method for some sensitive topics. Types of Focus Group Several formats are introduced, including single focus group, two-way focus group, dual moderator, duelling moderator, respondent moderator, mini focus group, and online focus group. How to Run an FGD A successful session requires clear goals, the right participants, disciplined recruitment, a suitable venue, a capable moderator, a solid discussion guide, and strong facilitation during the live session.