Research & Insight

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Deka Insight was established in 1995. Since that, we have developed into Indonesian largest independent market research company. Our vision is to become a leading organization in studying people’s behavior, attitude, and perception in order to improve the quality of human being in business and social aspects. 

We provides assistance and valuable insight for clients to achieve their marketing, financial, social and transformational objectives.
 

Our Values


Open-Mindedness (Passion for knowledge & excellence)
Competency (Ability to excel in insight generation & strategy development)
Agility (Rapidly adapt to changes in the market)

 

What we do


Deka Insight has several expertise in market research industry by performing various types of research through qualitative and quantitative methods to generate valuable and actionable insight, guiding clients in the process of strategic marketing plan review, learning and development, as well as customer-oriented organization transformation, Providing data-driven strategy and recommendations, considering key purchase drivers for customer acquisition, brand revitalization, product/service, innovation, price optimization and marketing communication strategies and assisting clients in determining key performance indicators, monitoring and predicting performance through dashboards and analytical tools.

Deka Insight successfully accomplished a wide range service of full analysis study for various industries in more than 24 years. We have strong field force with over 800 well-trained interviewers in Jakarta and other main cities across Indonesia area. We apply the latest technology in research project, analytics tools, data management and business intelligent systems.

Deka Insight currently has a total of 25 full time professionals of research team and expert analysts. We also have our own research fieldwork office and fieldwork management team (Fieldwork Manager, Fieldwork Supervisor and Fieldwork Executive) and we cover urban and rural areas with 5 branches and 20 representatives offices across Indonesia.

Deka Insight is proud to have successfully delivered over 1,000 projects across a range of industries, from financial services to telecommunications to education to manufacturing and start up. We have worked with a diversified range of clients across the length and breadth of Indonesia.

 

Why Deka

 

Experienced Team

We successfully accomplished a wide range of full analysis study for various industries in more than 25 years.

Strong Field Force

Over 800 well-trained interviewers in Jakarta and other main cities across Indonesia.

Technology

We apply the latest technology in research projects, analytical tools, data management and business intelligence systems.

National Coverage

We cover urban and rural areas with 5 branches and 20 representative offices across Indonesia.


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